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MARIA EASTMAN | WRITER + SOCIAL STRATEGIST
EMAIL MARKETING
I have extensive experience in crafting email marketing campaign copy that resonates with target audiences. My background involves understanding the brand's voice, goals, and audience demographics to create compelling messages that drive engagement and conversions.
I am proficient in running A/B tests on segmented audiences for these campaigns. This includes designing experiments to test various elements such as subject lines, content variations, visuals, or call-to-action buttons. By analyzing the results of these tests, I can optimize future campaigns for maximum effectiveness and return on investment.
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